A new shopping experience for health conscious, time poor, young professionals

Combining online shopping and health advice to give an instore experience that suits the time and personal needs of an important new market for Coles.


Reframing the online supermarket shopping experience by focusing on fresh produce as a core offering of a person’s weekly shop and meal plan.

The Solution:

The streamlining and redesign of the current Coles online store. Focusing on creating value through not only offering fresh produce but also an additional offering of nutritional and cooking resources to the health conscious target market.

The Impact:

The solution supports healthy eating by providing easy ways for people to add the recommended 5 servings of fruit and vegetables per day into their weekly meal plan.

Digital Media Design

Human Resources

Digital Media Design

Masters of Marketing

Digital Media Design

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