A new sustainable construction toy to inspire creativity

Made from recycled paper and plastics Pulp blocks are a construction toy to spark creativity and inspiration in children aged 5-9.

Challenge:

Explore product development opportunities for cardboard toys using Visy materials.

The Solution:

An interactive, engaging and easy to assemble flat-packed construction toy. Pulp Blocks can be used to build anything a child can imagine.

The Impact:

Pulp Blocks target a niche in the toys market and are a viable production avenue for Visy. Not only a construction toy, the research conducted suggests Pulp Blocks would be a viable learning tool and could be incorporated into the classroom.

Alex
Industrial Designer

Daniel
Industrial Designer

Nick
Product Design Engineer

Cam
Human Resources

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