Start-up company WorkFLEX are interested in the implementation of flexible work practices to ease the urban congestion that the traditional 9am-5pm job brings. However, many organisations struggle to implement and manage flexible work practices, with managers often receiving no formal training or support for the process.  

COVID-19 forced the closure of many workplaces and the adoption of full-time working from home arrangements on short notice. Companies are now considering a hybrid physical/remote workforce as a more permanent feature of the future of work, and WorkFLEX sees the lack of management strategies to bridge this transition as a commercial opportunity. As such, WorkFLEX are now offering an online course to train professionals in improving their organisation’s flexibility, as well as a bespoke online consulting service.

In this Design Factory Melbourne project, WorkFLEX challenged six teams of undergraduate students from Business and Design backgrounds to explore cost-effective options for customer acquirement to reach a wider audience. 

CONCEPTS:

A diagnostic test and updated branding which create a more personalised user experience, saving the customer time and allowing WorkFLEX to deliver courses in an effective and engaging manner. Team Blue Dots: Danielle Wolff, Jahria Langford, Liam Gruber, Tatt Siang Khaw, Valeri Susantijo. 

The offering of value packages to medium or large businesses which contain tailored courses, one-on-one consulting and access to a network of other like-minded businesses. Team Gotham Squad: Steven Lazenkas, Rupa Samanta, Nadine Godlieb, Lula Tiver-Smith & Mork Oungchhilvong.

The offering of a new WorkFLEX product, a website toolkit application, which equips customers with a range of resources to improve their working from home practices. Team Ironmen: Ida Bagus Alit Anggira Hartawan, Poramet Nuntipark, Kaleb Watkins & Yong Ming Teoh.

A special online consulting program which is catered to physically operating businesses (gyms, mechanics etc.), to allow these businesses to receive more tailored advice for implementing flexible working practices. Team Alternatives: Joe Schuurmans-Young, Samantha Cassar, Jakob Bulte & Ignacio Pino-Cristofannini.

A new online learning platform designed with user feedback in mind to ensure the best learning experience. The A Team: Sebastian Walker Staalkjaer, Daniel Volpe, Sharifah Zhairah Syed-Charles & Jonathan Lee.

The inclusion of keynote presentations from industry experts, product options depending on business size, and a WorkFLEX care package which provides tangible objects to aid in the transition to flexible working. Team Undergrads: Cooper Fennelle, Jarrad Mezzadra, Roxy Sefton, Hussein Seifeddine & Ben White.